Family Fun Spotlight

Ethos Vision

Quality & Affordability, The New Standard

When did you launch Ethos Vision & what was your inspiration?
We launched Ethos in January 2020. Our vision was to be able to offer quality

sunglasses and dirt bike goggles at an affordable price. Having three kids of our own, it isn’t an option to spend $200 or more on a pair of quality glasses. It’s the same thing with dirt bike goggles. Dirt bikes are an expensive sport and with all three kids riding, it’s even pricier. Our thought is that you shouldn’t have to sacrifice quality for affordability. 


What do you offer?
Right now, we offer dirt bike goggles with a wide field of view, triple layer foam and a pre-curved lens; sunglasses, with an upgraded frame and a top-quality CR 39 lens for optimal clarity. We have one style of goggle right now and three styles of glasses. Two of our sunglasses’ styles are polarized (J’s and Elements) and one style is not polarized (Madisons). We also have some apparel available.
What makes Ethos stand out from any other similar brand?
We stand out for the quality of materials that we use in our products and the price that we offer them at. 



Where can customers find your products?
Our products are available on our website:
What would you recommend as a Father's Day gift?
For sunglasses: the J’s or the Elements
If they ride dirt bikes: a pair of our Holeshot goggles
For apparel: the Comfort Shade hat, if they spend a lot of time in the sun 

By: Michelle Lassle   Photos by: Provided
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