Not Your Average Boutique
Karen Berg and Randi Moser have never been afraid to roll up their sleeves and get their hands dirty.
Karen has spent the last 10 years mastering the DIY world, originally fixing up old furniture and then transitioning to chalk-based paint projects. “That led me to selling it, promoting it, and teaching with it,” said Karen. Randi, on the other hand, was an instructor in the fitness industry for 22 years, a career she began when she was a stay-at-home mom who needed time out of the house. “It helped keep me out of the looney bin,” said Randi. While their professions and passions seem like they couldn’t possibly be more different, the two women’s paths crossed 20 years ago as young moms and built a lasting friendship and now business partnership.
When Randi first got married, she wanted to spruce up her home but was working on a budget, so she started to do things for herself. Her desire was to ideally have custom furniture, but those pieces aren’t typically affordable. “That’s where Karen and I met each other,” said Randi. “She painted a bunch of furniture for me, which I still have. That’s where it all began.” Over a year ago Randi opened up The Alluv Place, a clothing boutique, with a different partner. “My kids were grown up, and I wanted something to do. I felt like there was a need for cute, modest clothing.” Her original partner decided that the timing wasn’t right for her, leaving Randi to figure out if she wanted to continue on her own. After having the opportunity to work with Karen inside a different boutique, the two realized that they loved spending time together and worked well as partners, so they joined forces.
Alluv Place will officially open on April 10. Randi and Karen can’t wait to meet visitors from near and far and leave their day a little brighter. “We will be open during the farmers’ market, so make sure to stop by and say hi!”
Business: Alluv Place
Address: 306 Oak Street, Brentwood, CA 94513
Tel: (925) 759-8204
Photos by: Ron Essex Photography