Whether you’re searching for just the right outfit
to dazzle at a wedding or are in need of something comfy to cheer on your favorite little slugger on a Saturday morning
When did you open Socialyte Boutique?
I opened April 2014.
Where does your passion for owning a boutique stem from?
I was a buyer for two major retailers after college, and I have always had a passion for fashion. I love being a merchant and every aspect of retail. My favorite part is working with the ladies I dress and making them feel good. I have extensive training on the front and backside of retail, and opening something based on a vision I had developed was always a goal of mine.
We offer women’s young, contemporary ready-to-wear fashion at moderate price points. Our age range is anywhere from 25 years to 60 years. I try to offer a little something for everyone who comes in, whether it’s an accessory, jewelry or an outfit.
How would you describe your shop’s style?
The store style is a young contemporary feel, comfortable and cute. We offer pieces for special occasions, family pictures, engagement pictures, etc. We are warm, welcoming and extremely personable with a strong emphasis on building customer relationships for the long term. I love our ladies.
What do you love most about having your shop in downtown Brentwood?
I am beyond grateful for the location of my store. My neighbors and co-workers have such a sense of family and ambition. The downtown has a Southern state small town feel with a tremendous sense of community. Watching the downtown turn into a destination after many years is exciting, and I am grateful for all these amazing shops that complement this area. I’m excited to get back to basics and watch this little downtown flourish for many years to come. It’s a wonderful thing when you love going to work every day.
Business: Socialyte Boutique
Address: 236 Oak Street, Brentwood, CA 94513
Photos by: Ron Essex Photography