Business Spotlight

There's a great story behind each business

Tan Republic

Tan Republic

Business Name: Studio V Beauty

Giving Sunless Tanning a Whole New Name

Many people who spent time in tanning beds in previous decades were left with a bad taste in their mouth, and more than likely, skin damage. Katie Ramsey is determined to educate individuals on how tanning products have improved over the years and how to properly utilizethem in a safe, enjoyable manner. Originally working a 9-5 for lawyers, Katie found herself pregnant with her third child. She knew she could no longer commute into the City to work for corporate attorneys and stay home with her baby simultaneously. So, after raising her son for the first couple of years, Katie decided it was time to find some kind of outlet and income. “I knew I needed an outlet emotionally,” said Katie. “So, I started my mobile tanning business. That then progressed into offering my services withinother people’s salons.”Over the years,Katie perfected her craft and even became a Brand Ambassador for Norvell Sunless Tanning, traveling all over the United States and working alongside their training and marketing team.

After opening her own brickand mortar in 2018, The Body Bar Sunless Spa & Suites, Katie continued to train newcomers to the spray tan industry and her salon was designated a Salon Academy by Norvell. After more than eight years of providing sunless services, it started to take a physical toll on her body. “I wanted more of a residual income type of business that was membership based, where I didn’t have to be on my feet all day long,” said Katie. “I saw that other trainersfor Norvell had successful UV tanning salons where spray tanning was an additional service offered. I also thought it would be a really cool opportunity to partner with a franchise to learn about a different business model from people in the know.” Katie took it as a personal challenge to take the next step into a larger industry, knowing that her experience in sunless tanning would help. Katie opened her franchise salon, Tan Republic, on March 22, 2023, in the Sand Creek Crossing Shopping Center.

Tan Republic offers UV tanning beds, a state-of-the-art spray tanning machine, red light therapy beds, a hydration stationwith aroma therapy,teeth whitening, and Vitamin D boosting treatments in their Sun Angel tanning bed. “The traditional tanning salons offer four levels of tanning: silver, gold, platinum, and diamond,” said Katie. “Diamond and platinum are considered the top two tiers. Platinum helps to build more melanin in the skin, and diamond quickly bronzes that melanin.” The red light therapy, not to be confused with infrared therapy, treats a host of skin conditions including fine lines and wrinkles, stretch marks, acne, eczema, psoriasis, and can help improve sleep and boost collagen. The spray tanning machine is perfect for customers who would prefer privacy for their treatment. The machine walks clients through four easy standing positions and can be customized to do extra sprays on stubborn areas like legs. The machine also has an opening so as not to close completely, and the residual product is sucked into extraction fans that are located behind the machine to provide a much more breathable, safer experience. “It’s a top-level machine that also dries you with warm air throughout the process and is able to isolate specific body parts.” Katie offers three different solutionsfor the tanning booth at four differentlevels, including a rapid rinse formula, which is the most popular.

In addition to tanning options, Tan Republic also offers their hydration station which has four different sessions in their “wellness cocoon.” The machine helps to replenish the skin and improve hydration levels, which can be depleted by the tanning process, partnered with aroma therapy and LED light therapy for a relaxing experience. The hydration station also offers a skin brightening/anti-aging treatment, as well as a weight loss treatment which utilizes heat to create a metabolic response, similar to a sauna. “Our machine also has vibrating pads so it’s incredibly relaxing,” said Katie.Tan Republic’s Sun Angel UV bed is incredibly popularand uses an optical lens to scan the darkest and lightest parts of the body, typically the forehead and inner wrist, and adjusts the bed’s UVA and UVB bulbs and the output of wattageso that the risk of burning is drastically decreased. “That particular bed also has a wellness component that exposes you to low doses of UVB rays, so as not to tan your skin but to help your body boost Vitamin D levels which elevates your mood and fights against seasonal affect disorder.”

With such a multitude of products and services available, Katie prides herself on her friendly, knowledgeable staff that is readily available to educate customers on the best use of what’s offered, how to maximize results, and how to have the best experience. “We really do take great pride in our friendly, customer service-oriented staff,” said Katie. “We also have very competitive pricing and offer a lot of value in our memberships, as well as our packages.” Tan Republic also carries a variety of products at different prices ranges that are meant to be paired with specificservices to create the best results possible.Potential customers are invited to come into the salon and take a tour of everything that is available to them so that they can make the most informed decision for their specific needs.

While sunless tanning can still be considered taboo to some, Katie is working hard to fight against those opinions and to educate the public. “If you overexpose your skin to UV rays, it can cause a whole host of problems,” said Katie. “While that can come from a tanning salon, that can also easily take place in an outdoor setting. With a salon like ours, it’s a controlled environment where recommendations can be made according to your skin type so that your skin is not overexposed and results in a burn.” Many individuals who are spending time outdoors in the sun end up with a sunburn becausethey forget to reapply their SPF frequently enough. They end up exposed for longer periods of time, so indoor tanning could technically be safer. “We would never let a first-time tanner come into our salon and use a bed for the maximum time, even if they’re convinced that their skin can handle it. We know it’s not safe and we try to educate our customers on the best practices for using our equipment.”

While Katie’s Tan Republic location is already successful, she would still love to incorporate more wellness equipment to offer a broader variety of services, like an infrared cocoon. She’d also love to duplicate her success story with more locations. “Mine and my husband’s goal is to eventually expand,” said Katie. “I love the big city with a small town feel that Brentwood offers.The community is made up of a great networkof people that really supportyou. I have felt the love and have passed that onto other women in business as well with my mentoring efforts. I’m so passionate about what I do and love helping others along the way.”


Address: 2430 Sand Creek Road, Suite D1
Website: www.tanrepublic.com/tan-republic-brentwood
Contact: (925) 306 4041
 

Photos by:  Sara Jean Photography 

 

 

 

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Brentwood is one of the fastest-growing cities in the nine-county Bay Area and offers a strategic location that connects: the SF Bay Area, Central Valley, Tri-Valley, and Sacramento Delta.

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